MARKETING & CONTROLLING
Many companies review their finances in retrospect. But on “Money Monday”, it is possible to plan ahead. Exciting and relevant key figures in the entrance area of the company can invite employees to join in.
With over 30 years of experience in marketing & controlling, Nicole puts controlling topics into practice for small and medium-sized companies as well as DAX companies, including: time management & new work. Many companies have trusted her for years and are inspired and infected by her presentations, seminars and workshops. Her motto: “Controlling rocks!”
Lecture languages: German / English
Website: www.nicole-jekel.de
LECTURES & DEEP DIVE
Keynote movie videos: Here is a selection of Nicole Jekel’s presentations. Simply click on the title for a short video introduction:
Who is PROF. DR. NICOLE JEKEL
Nicole Jekel is a renowned business economist with an MBA who works as an investor, entrepreneur, trainer, author and speaker. With over 30 years of professional experience in product management, technical consulting, business consulting, sales and sales management, most recently at Siemens AG, Nicole Jekel speaks from practice for practice. Since 2008, as a professor of controlling, she has been helping people and companies to make effective use of work tools such as controlling, sustainability reporting, speed reading, market competition analysis, psychological tips and presentation techniques, both analog and digital.
Nicole Jekel has successfully supported the introduction of controlling tools, speed reading and presentation techniques at companies such as IBS Schreiber GmbH, numerous DAX companies and banks. Since 2014, she has also been a digitalization officer at the Berlin University of Applied Sciences and has developed and actively implements the digitalization strategy. As chair of the jury for the International Controller Association’s Young Controller Award (sponsored by Haufe, among others), she is a recognized expert in her field. As a sought-after sparring partner for managing directors, board members and entrepreneurs, Prof. Dr. Nicole Jekel presents in her practical, inspiring, motivating and visionary lectures how each individual can make optimal use of work techniques.
Book Prof. Dr. Nicole Jekel for an inspiring lecture and benefit from her many years of experience and expertise in the field of effective and efficient working!
FLOOD OF FIGURES AND DATA: RELEVANCE!
How to achieve sustainable success.
This is what the presentation is about:
The flood of data. Isn’t that sensational? We have a flood. We shouldn’t complain. That’s much better than low tide. But now the question is, what are relevant figures? To filter! Is that important? Important is not right. What is urgent? Relevance is. Easy to say. Fun makes it easy. Serious gamification methods can make it easy to filter the right metrics.
FROM THE INCOMPREHENSIBLE NUMBER GRAVEYARD TO TANGIBLE KEY FIGURES
How to focus on added value with key figures.
This is what the presentation is about:
From the incomprehensible number graveyard to tangible key figures. It’s about finding the relevant key figures and making them tangible. After all, controlling is called performance management. That performance is now staged around the figures. A show. A staging. I’ve noticed that there are often boring little flowers in the entrance area. For example, you could set up tubes to visualize sales. Or you could set up a monitor and show instant queries. Some companies have renamed their key figures as songs – perhaps that suits you too? Instead of turnover, it’s called sunshine. Suddenly a key figure becomes emotional. Marketing for key figures.
CONTROLLING FOR EVERYONE!
How to get your crew on board and get them excited about numbers.
This is what the presentation is about:
Heads or tails? What is controlling about? It’s about decision support. To ensure that decisions are made rationally, we often toss a coin in the air – heads or tails? We want the number. And we want to get the number into people’s heads and change their behavior. Control behavior. Set a small course. You can do a lot with key figures. But people only do that when it gets into their hearts. When is that? When the topic is relevant and understood. When they are enthusiastic. When the spirit is in the number. AHA.
Current Lunch & Learn Sessions with Prof. Dr. Nicole Jekel
Lunch & Learn: How you can use AI profitably & legally compliant! | Experts: Thorsten Jekel, Prof. Dr. Nicole Jekel, Prof. Dr. Volker Römermann
You’ve probably heard the saying “a fool with a tool is still a fool”. In the age of AI, we like to add: “A fool with AI makes the disaster faster”. When it comes to AI, tools are undoubtedly important. But the strategic approach to their introduction is even more important.
Keynotes: Thorsten Jekel & Prof. Dr. Nicole Jekel
Talk guest: Prof. Dr. Volker Römermann
Head of Streaming: Thorsten Jekel
The KPIs of the future: ESG, taxonomy, ESRS? How to take your crew with you & turn them into climate heroes!
The new year is about to begin for companies with the key performance indicators of the future: ESG, taxonomy, ESRS – but what does this mean for all of us in concrete terms? What do we need to change? What opportunities are there?
Keynotes: Amir Roughani and Prof. Dr. Nicole Jekel
Expert moderation: Fritz Lietsch
From the home office to the Omm office
How will we work in the future? New Work? New Nomad? Work-wherever-you-are? From wherever? Mobile office? What if we were to completely dissolve our offices and work exclusively from a mobile office? Five highly experienced practitioners will give you tips and tricks to turn your mobile office into an omni-office!
Keynotes: Prof. Dr. Nicole Jekel, Thorsten Jekel, Gerriet Danz, Christian Buchholz
Soulfood: Tom Friedländer
REFERENCES & CUSTOMER TESTIMONIALS
It really was a great event and the feedback from the participants afterwards was also great. See you next time!
Anyone who thinks that controlling is boring has not yet met Nicole Jekel.
YOUR INQUIRY
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Tel: +49 89 21899450
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