In the spotlight:
Catherine Aguilar
THE kick-ass voice for the future, technology & courageous leadership
Katharina Aguilar triggers change – with plain language, energy and the courage to break through comfort zones.
She is more than just an innovator – she is a real shift-maker: an entrepreneur, manager and award-winner for radical future work who gives companies a decisive push towards the future and doesn’t mince her words.
In the spotlight:
Catherine Aguilar
THE kick-ass voice for the future, technology & courageous leadership
Katharina Aguilar triggers change – with plain language, energy and the courage to break through comfort zones.
She is more than just an innovator – she is a real shift-maker: an entrepreneur, manager and award-winner for radical future work who gives companies a decisive push towards the future and doesn’t mince her words.
THE KICK-ASS VOICE FOR THE FUTURE, TECHNOLOGY & BOLD LEADERSHIP
Katharina Aguilar doesn’t move audiences – she changes them.
With her unshakeable instinct for the future, she makes people braver, louder and more decisive. She tears down mental walls, takes away the fear of technology and sparks that rare moment when an entire room suddenly wants the future – not tomorrow, but now.
Her keynotes create a clear shift: from hesitation to action, from “We’ll see” to “We’ll do it”, from holding on to courageous leadership that truly supports transformation.
Katharina Aguilar is a high-tech entrepreneur, keynote speaker and trained moderator. She doesn’t just make future topics louder – she makes them tangible and has been moving organizations from talk to action for years.
Because real transformation does not happen through foils, but through people who are brave enough to step into the unknown.
Her work combines the future, technology, AI, innovation, leadership and the experience economy to create a powerful compass for the future that catapults companies out of stagnation.
Her mix of experience from industry, corporate, architecture, AI software and the start-up world makes her a rare generalist with power who doesn’t describe the future, but builds it – and gets teams moving.
If the name Aguilar rings a bell, there’s a reason for that: she is one of Germany’s leading voices in making the issues of the future visible.
She regularly appears in media such as Handelsblatt, Business Insider, WirtschaftsWoche, eTailment and even in the podcast “Feelings” with Kurt Krömer – often when it comes to the future, technology or leadership that is radically changing.
Whether it’s an executive conference, strategy day, kick-off, AI initiative or change process – Katharina Aguilar brings exactly the kind of courageous clarity that organizations need today.
Lecture language: German, English, French
Website: katharina-aguilar.com
LECTURES, MODERATIONS & DEEP DIVE
Keynote movie videos: Here is a selection of Katharina Aguilar’s presentations. Simply click on the title for a short video introduction:
Who is KATHARINA AGUILAR
Katharina Aguilar – serial entrepreneur, future strategist, keynote speaker & high-tech founder. They say rooms are braver after her talks. She says: “It’s not because of the slides – it’s because she’s not afraid to call a spade a spade.
After more than 80 keynotes in front of over 25,000 people, Katharina knows what happens when the future suddenly becomes tangible and people dare to think bigger. She has been working at the intersection of the future, technology, AI, innovation, leadership and the experience economy for over 15 years – moving confidently between start-up dynamics and corporate logic.
She has been an executive in the automotive industry, a digital director in architecture and has built up high-tech companies between AI, the experience economy and smart spaces – successfully selling some and seeing others fail with full force. It is precisely this mixture of success and honest disruption that has shown her what transformation really means: when you not only shape it, but live through it yourself.
In her work, she shows how the future is really created: when sustainability is radical, technology is meaningful, leadership is human and companies become genuine experience ecosystems.
This attitude characterizes her framework and lectures with titles such as “Sustainable or Nothing”, “Wild Leadership”, “Feel the Future”, “Zeitgeist Unlocked” or “KI.JETZT.MACHEN” – concepts for organizations that do not wait for change, but make it possible.
Her keynotes stand for decisions that require courage – and for leadership that makes people greater than their excuses. Brands such as Canon, Fraunhofer, Bosch, Signia and VfB Stuttgart call on her precisely when future orientation needs to be effective rather than decorative.
One CEO said after her keynote: “We booked Katharina because we wanted a keynote that was really on the nose. She did not disappoint.” What she delivers is not motivational folklore, but clarity in trends, attitude in discussions and energy in rooms that have been running on autopilot for too long.
Katharina loves that moment when an audience suddenly understands:
“It’s not about the future out there – it’s about the future within us.”
DNA OF THE MAKERS
How entrepreneurial spirit breaks down barriers and makes something new big.
What corporations can learn from founders – and founders can learn from corporations. Katharina Aguilar brings both worlds together: 9 years in the automotive industry, start-ups financed by millions, company exits. She shows what attitude is needed to not only survive in a world full of uncertainty, but to courageously shape it. Her learnings from million-dollar fundings, leadership and failure provide teams with concrete tools on how doers think, act and grow.
KI.JETZT.MACHEN.
AI keynote for companies that need to act NOW.
High-tech entrepreneur Katharina Aguilar shows what leadership looks like in the age of AI: fast, bold and without perfectionism. Her keynote translates AI into practice – from radical customer orientation and real-time iteration to processes that optimize themselves. Instead of PowerPoint, she provides clear steps from lived practice on how teams use AI, build momentum and accelerate growth. An AI keynote for all those who don’t want to wait and see, but want to lead.
ZEITGEIST UNLOCKED
Why companies only win the future if they hack the zeitgeist.
If you don’t keep up with the times, you’ll lose touch – whether you’re a start-up or a corporation. Katharina Aguilar shows how companies can hack the zeitgeist, generate energy for their teams and make the future tangible. This keynote delivers plain language, charisma and the courage to act where others are still analyzing. It’s about more than trends: from GenZ mindsets to social upheavals that are already deciding tomorrow’s business today.
FROM PRODUCT TO PULSE
How companies develop radiance through customer experience.
Customers rarely remember products – they remember experiences. In this CX keynote, Katharina Aguilar shows how companies can turn boring products into vibrant brand experiences – and unleash retention, loyalty and growth.
Using her own examples from retail, tourism and culture, she makes tangible how experience becomes a strategic advantage – and why the experience economy is the strongest currency of the coming years.
BUILD THE DAMN TOMORROW
2040 will be wild. And we are building it today.
Those who do not build the future will have it delivered to them – by others. In this future keynote, we will learn how to shape the world of 2040, turn innovations into opportunities and translate trends into growth. “Build the Damn Tomorrow” delivers plain language, anticipation and future skills that teams need. It’s about more than forecasts: from disruptive technologies to social changes that will determine how we work, live and grow tomorrow.
HYBRID HORIZONS
An upgrade for humanity.
What happens when the analog and digital worlds no longer stand side by side, but merge? In this Hybrid World keynote, Katharina Aguilar shows how we are rethinking work, communication and relationships – more human, more networked, more intensive. She explains why hybridity is not a technical trend, but an upgrade for society as a whole: more connection, more autonomy, more opportunities. A keynote for all those who want to shape the future rather than suffer it.
SUSTAINABLE OR NOTHING
Why we fail when we separate innovation and sustainability.
Innovation without sustainability is an empty promise. In this sustainability keynote, we learn how responsibility and progress come together – and why both become the basis for future viability. In a clear, provocative and practical way, Katharina inspires companies to leave greenwashing behind and use sustainability as a growth driver. Using examples from industry and start-ups, she shows that responsibility doesn’t slow things down, it speeds them up.
Current Lunch & Learn sessions with Katharina Aguilar
💡 Lunch & Learn – Startups, storms and stardust: Entrepreneurial Mindset in Action | Keynote with Katharina Aguilar
Time for professionals! I prefer to learn from entrepreneurs who have been successful in practice!
At the 42nd virtual Lunch & Learn on April 9, we will learn from Katharina Aguilar. In her keynote “Startups, Storms and Stardust: Entrepreneurial Mindset in Action”, the successful 3-time founder and entrepreneur shares practical strategies on how to make the most of your resources, sharpen your focus and take your success into your own hands!
Keynote speaker: Katharina Aguilar
Moderation: Bert Helbig
Gourmet Insights: AI – The secret ingredient for success in the digital era
One question scares many of us: does AI mean the end of human creativity? At this Lunch & Learn, we’ll do it like the show with the mouse: we’ll try out practical AI tools like ChatGPT together with you and be amazed.
Keynotes: Christoph Burkhardt, Katharina Aguilar, Christian Buchholz
Constructiveness & communication: Why pragmatic approaches are more important in the crisis than ever before.
We are used to making forecasts. Based on past experience, knowledge of the present and estimates for the near future. But in times of crisis, decisions become a lottery. The usual parameters no longer apply. Forces are at work that we can neither foresee nor influence.
Keynotes: Thomas Graber, Bert Helbig
Expert moderation: Katharina Aguilar
Sustainable Innovation.
Katharina and Christian are the concentrated power of innovation – and that’s what our world needs today. Never before have we been confronted with new challenges that need to be solved so quickly. New ideas are in demand every day; the status quo is being put to the test. But where will these ideas come from in the future? And how can we help answer the complex but pressing question of sustainability? But above all, how can we create the right terrain, the right setting, the right SPACE for innovation?
Keynotes: Katharina Aguilar and Christian Buchholz
Soulfood: Tom Friedländer
REFERENCES & CUSTOMER TESTIMONIALS
Wow Katharina – that wasn’t just inspiring, it was a rocket boost for the heart. Your way of getting to the heart of things, between plain language, emotion and vision, is fantastic. I marveled, nodded, laughed – and my inner spaceship quietly approached: Ready to continue building. Thank you for this space, this energy, this truth. (04/2025)
Top, uncomplicated, simply terrific! For our 29th GC Leadership Symposium “PrintRebellen”, we were looking for two extremely exceptional “hecklers”, which we found in Katrin Hansmeier & Katharina Aguilar. In the first team meeting, the two of them bubbled over with incredibly great ideas to enrich our event professionally, skillfully and with the necessary portion of lightness! The way the duo interacted with each other and with the participants in a humorous and – in keeping with the theme of the symposium – rebellious manner was outstanding. With great interaction and palpable excitement, they refreshed the audience time and again. This spirit remained until the very last minute. We can only warmly recommend them as speakers or entertainers, both individually and together, for any event.
Katharina Aguilar was the keynote speaker at our 29th GC Leadership Symposium. She is more than just a speaker – she is a magician on stage. Her charm, energy and passion enchanted our audience. She inspired our participants to think outside the box with new perspectives and to feel the urge to change. Powerful, humorous, clever and zeitgeisty – simply an incredibly great dynamic speaker who created a relaxed atmosphere.”
Taking a trip into the digital present and future with Katharina Aguilar is as fascinating as it is inspiring. She translates the most complex topics into vivid examples and eloquent images with great ease. She opens the doors wide to a new way of looking at the role of digital transformation. Their focus on topics such as the ‘customer journey’ or ‘service experience’ provides impetus that encourages you to get started immediately and begin your own journey into a more digital future. A perfect start to a day full of lively and stimulating discussions at the first Lowell Innovation Day.
Everything went really well with Katharina (…). I thought it was great that she showed a lot of initiative and had a very motivating effect on the participants.
Whether climate protection, culture or technology – if you put your heart and soul into it, the future will come out!
One disruption, please: No innovation without sustainability – A journey into a bright future!
YOUR INQUIRY
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Tel: +49 89 21899450
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